Today I sold my third short story this week. I also had a revision request from an editor I work well with and have done revisions with in the past; while a sale is never guaranteed in those circumstances, it’s certainly better than a rejection. Two of the stories I’ve sold, I wrote this summer; the third I co-wrote with Alec Austin in early 2013. I mentioned this on social media, and my kind friends are congratulating me. That’s really nice of them, and I do feel proud of the work I’m doing.

Here’s the thing: before this month, the last time I sold a story was April. And before that January. One of the most important things that would-be writers should know is that this business is completely sporadic–but even people who know that can I think have difficulty with the phenomenon of comparing other people’s highlight reels to their own uncut footage. This week I am the superstar who sold three stories in a week. Last week I was in a drought lasting a third of a year. Same writer, same writing.

So you hear wry quotes about how intermittent reinforcement drives lab rats crazy. I have a solution to that. Do not let sales be your main positive reinforcement. Don’t get me wrong–selling stories is great. If I didn’t want to sell stories, I would write them and throw them in a drawer; it’s not like attaching files to emails and web forms and keeping track of who has seen what is deeply entertaining. But if I was relying on sales to be the reason I love this work, I would be miserable.

The work is the work. The work is its own reward. And if you’re finding that the creative work you’re doing is not its own reward–whether you’re a person who likes to write or likes to have written–then it may be time to assess what you’re doing and how you’re doing it. You cannot sell something every day, or even every week–even the most prolific writer just does not have that consistency of response. (Or probably that many markets, unless they’re writing a huge variety as well as a huge amount of fiction.) The editor who is going to love this particular piece might be on vacation this week. They might have a family emergency. They might, God forbid, have left the magazine. Or there might not even be an editor working yet who will like this particular piece–you might have to keep sending it around and being patient.

Look: a friend with a geology degree posted to Facebook a meme claiming that a career in geology sounds so much cooler if you talk about it like a six-year-old. It’s true. But: there is approximately no way to talk about my work and sound any older than that. “I make up stories about magic and the future and different worlds.” How cool is that.

So yes, we get happy about sales. We celebrate the sales. But it’s far easier to avoid getting anxious and wrung out if the main enjoyment is in making the thing you wanted to make. People are saying things to me like, “You’re on a roll!” And in fact I am. But not just for the reasons they’re thinking. I’m on a roll doing the things that will make another week like this next month or next year. Doing the things that will sit for weeks, months, without any thought of being published. It’s a good writing time for me. It’s really nice that it’s a good sale time, too. But if I attached too much to that, it would interfere with the good writing time. And we can’t have that.

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